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Several of Mark Zuckerberg’s social media accounts were hacked earlier this week. Facebook and Facebook’s sister company Instagram were not among the list, eliminating much room for controversy, but the breach nonetheless serves as an important security reminder: Anyone’s account can be hacked if he or she is not careful – even someone as tech savvy as Mark Zuckerberg.A group going by OurMine announced its successful breach via Zuckerberg’s Twitter account and also tweeted from its own account t …

Online storefronts allow anyone with access to the Internet the ability to purchase just about anything from just about anywhere in the world. This convenience, however, has one major downside: Visitors to your site can’t touch, feel or hold your products. How can they be sure your business is legitimate and your products are high quality? How can you convince them to make a purchase? One common solution proffered by the industry is to make sure your website features a bounty of images to …

Earlier this year, we posted "9 Things Your eCommerce Website Needs to Sell More Products Online." From search engine optimization to shipping, our list highlights features eCommerce merchants need to optimize the online shopping experience and increase customer satisfaction. This week we’re going to take a closer look at the persistent problem of cart abandonment and what you can do to prevent it. U.K.-based web research company Baymard Institute found that the avera …

Unfortunately, 2015 was a big year for ransomware, the cybersecurity threat in which hackers “kidnap” user data and demand payment for its return. Though this type of criminal activity isn't new, IT professionals have seen a spike in its usage over the past three years.What is particularly frightening is the growing sophistication of this form of malware. A few years ago, ransomware would simply freeze the victim’s computer in demand of payment. Nowadays, cybercriminals can go one step fur …

Last week, we discussed 15 interesting facts about email. This week, we’re going to explore one of the most important campaigns for attracting and keeping subscriptions: the welcome email. As a thank-you for purchasing a first product or subscribing to your email list, the welcome email is the first online correspondence a customer will receive. The average open email for a welcome email is 42% higher than all other promotional email. This means that first impressions matter. How do yo …