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For a while now, humans have been able to play all sorts of virtual strategy games against our personal computers. Whenever bored or in need of a break from that quarterly report, we might open our chess app just to see how far we can make it. This is nothing new. But, earlier this month, the tech industry reached a  milestone when an artificial intelligence program defeated one of the world's best Go players.  First, some background. Like chess, Go is a two-person game of strat …

A comprehensive eCommerce platform is key to the success of any online business. There are a variety of tools out there to enhance your organization’s message, make buyer experience a breeze and increase your sales goals. But building a website for success can be complicated business – if it were easy, everyone would get it right. The good news is that San Diego Media is here is to help. Read below for the top nine features your eCommerce platform needs to sell more products online and how you c …

Marketers have a lot on their plate and information overload can happens when there are so many new things to implement. But the one tried and true method that continues to blow away the competition of all social media and marketing concepts combined is email marketing and nurturing. That’s why email marketing is a specialized art form in itself – it gets results. But a crucial component to any email marketing strategy is to nurture your existing custom …

The backbone of any successful business is repeat customers. Retailers often fall in to the trap of expending large amounts of resources to look for new customers, whereas experts have noted that investing in existing customers consistently brings more revenue over time. The impact that customer retention can have on revenue is quite substantial, quoting a study done by Harvard Business School, “increasing customer retention rates by 5% increases profits by 25% to 95%.” It would be in the inte …

We appreciate our Veterans every single day of the year. Thank you to all that serve and have served.  There are a lot of events throughout San Diego county honoring our beloved veterans. Here are a few sites that have a terrific line up of events. Hope that you can make it to one of them. 2015 “70th Anniversary Of World War II Victory & Peace” Veterans Day on the USS Midway     …