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What is Google My Business and why do you need to be using it for your business?The days of small businesses not engaging in e-commerce are over. It can be hard to know the first steps to take when getting into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account. What is Google My Business?Google My Business (GMB) allows you to manage everything related to how your business appears in Google. It includes: …

Even the most accomplished writers get blocked. What can help is to follow a framework that is tried and tested, and leverages the things you do day-to-day in your business. Here are six ideas you can use to help craft your next social post: Industry postsLinks to free resourcesPopular relevant podcast“On this day in history”Customer reviews and testimonialsQuick tips and Advice #ProTipA great way to win is to start with the next milestone for your company - what is coming up next? Ma …

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.Product images not only testify to the quality of your product, but also serve as windows into your ecommerce store, creating 2 very important things: TransparencyTrustImages shape their first impression, creating a tipping point as to whether they will continue browsing and eventually make a purchase.Here, we’ll show you how to take images that: EngageC …

It’s a social media obsessed world, and customers are not afraid to voice their opinions to their millions of followers on their Instagram, Twitter or blogs. The minute a product is in the consumer’s hand, they have the power to make or break a brand. In fact, customer opinions have become so important now that many companies urge consumers who are big in the blogging world to showcase their products in order to boost brand awareness and sales.So how can enabling customer ratings and reviews rea …

Kevin Hopkins Real Estate’s New (Virtual) Reality Anyone who has played a first-person 3D video game or ridden on Disneyland’s “Star Tours” ride knows the thrill that “virtual reality” can bring to what were once rather pedestrian games or rides. But now, that same technology—thanks to the Internet—is about to revolutionize the residential real-estate business as well. Of course, if you’re selling a home—whether as an owner or as a real-estate agent—you already know how valua …