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Remember MySpace? In the early 2000s, the social network was one of the most popular websites in the United States and actually surpassed Google as America’s most visited site in 2006. Needless to say, a lot has changed in the past decade. Stability is important for businesses. After all, you wouldn’t want to cultivate a marketing tool only to find that a year or two later it’s no longer relevant. Unlike MySpace, email marketing has a great track record – one that …

As part of a push to grow its client base, eCommerce software company BigCommerce is re-branding itself and partnering with San Diego Media along the way.Founded in 2009, BigCommerce has quickly become one of the top providers of eCommerce platforms for the B2B and retail industry. With offices in Sydney, Austin and San Francisco, the company is composed of a talented 350-person team of engineers, designers and support staff who serve approximately 60,000 clients in 150 countries.Among the long …

It goes without saying that an eCommerce business must engage with social media to stay relevant and drive sales in today’s market. But with the growing number of social media channels available, choosing which to use can feel overwhelming. On the one hand, some platforms are more popular than others. On the other hand, just because a platform is popular doesn’t guarantee your target audience is on it or that it will work for you. So which rule of thumb do you go by and how do you choose?Unfortu …

It probably comes as no surprise that when sifting through the infinite retail options available today, consumers place higher value on sources they consider unbiased than on polished ads. Though you may have a stellar reputation, at the end of the day consumers will likely see your small business as a company looking to make a profit at their expense. Fortunately, there’s a consumer-based trend that you can use to your advantage: the rise of user-generated content (UGC).So what exactly is user- …

You’re a small-business owner with a beautiful, easy-to-navigate eCommerce website and unique, high-quality products. On top of this, you pride yourself on good customer service. Business is steady, but of course you’d like to keep growing. According to industry experts, businesses have a 60 to 70% chance of selling to an existing customer, compared to only 5 to 20% for new prospects. Given these odds, it’s clear that in order to increase sales, you have to convert first-time buyers …