Blog

Last week, we discussed 15 interesting facts about email. This week, we’re going to explore one of the most important campaigns for attracting and keeping subscriptions: the welcome email. As a thank-you for purchasing a first product or subscribing to your email list, the welcome email is the first online correspondence a customer will receive. The average open email for a welcome email is 42% higher than all other promotional email. This means that first impressions matter. How do yo …