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It goes without saying that an eCommerce business must engage with social media to stay relevant and drive sales in today’s market. But with the growing number of social media channels available, choosing which to use can feel overwhelming. On the one hand, some platforms are more popular than others. On the other hand, just because a platform is popular doesn’t guarantee your target audience is on it or that it will work for you. So which rule of thumb do you go by and how do you choose?Unfortu …