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It probably comes as no surprise that when sifting through the infinite retail options available today, consumers place higher value on sources they consider unbiased than on polished ads. Though you may have a stellar reputation, at the end of the day consumers will likely see your small business as a company looking to make a profit at their expense. Fortunately, there’s a consumer-based trend that you can use to your advantage: the rise of user-generated content (UGC).So what exactly is user- …