Google My Business and Your Business

What is Google My Business and why do you need to be using it for your business?
The days of small businesses not engaging in e-commerce are over.

It can be hard to know the first steps to take when getting into the online market. Fortunately, there is one clear place to begin and that is to set up a Google My Business account.

What is Google My Business?
Google My Business (GMB) allows you to manage everything related to how your business appears in Google.

It includes:

  • Accurate hours of operation
  • A map and directions to your shop’s location
  • Photos of your products, or any beneficial
    photos that you think you customers will enjoy
  • A forum for customers to ask questions
  • Review and reputation management
  • Reservation and appointment booking services
  • Restriction/health and safety information
  • Promotions or special events
  • Your contact information
  • Website URL
  • Proof-of-performance data
  • Buyer journey insights

Google My Business Example

Best of all, a Google My Business account is free and comes with a mobile app so that you can update information or respond to reviews quickly.

The benefits of Google My Business
Google My Business helps you get the information they need on you and it’s a great way to find new customers for free, simply by showing up in their local search results. In fact, 80% of local searches end up in conversions.

In other words, a Google My Business account is essentially signing up for free advertising - and one of the most effective advertising options available. It's a Google platform, of course Google is going to rank what is on their platform and it considers a GMB account and content highly.

The number of people who include online search in their buyer journey goes up each year. In 2020, 81% of buyers will do online research before making a purchase, and 60% start with a search engine. Having a Google My Business (GMB) account moves you further up to the top of those searches, increasing your chances of being chosen by a potential buyer. Claiming and verifying your account, filling out your profile and consistently updating your information will help you even more. 

Having a Google My Business listing also helps to earn potential buyer trust. Research shows customers are 2.7 times more likely to consider a company reputable if they have a Google My Business Listing, and are 50% are more likely to make a purchase from a company found through their Google My Business Listing.

If you need help getting your Google My Business account verified & claimed, we can help you. Then you can connect you account in your Local Business Toolkit and add this as an additional source for your social posts.

Nov 12th 2020

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